Services
Regardless of the status of your marketing program, Linda can lead or assist you at any point in the process from research to strategic planning through to implementation and measurement. She’ll work within your existing process, or design a process that ensures your marketing investment is optimized.
See the areas Linda can tackle below.
Strategy
Engagement Strategy and Planning
Brand CRM Strategy, Enterprise CRM Strategy
Audience Definition and Segmentation
Brand Content Audits and Recommendations
Brand CRM Audits and Recommendations
Database Development Strategy
Personalization Strategy
Data and Measurement Strategy
Audience Potential Value Analysis
Insights
Competitive Market Analysisis
Brand Health/Brand Equity Analysis
Audience Illumination
Audience Personas
Audience Journeys
Research Strategy Development
Research Tools: Interview and Discussion Guides
Research Moderation (Focus Groups, Dyads, Triads, Individuals)
Research Output Analysis and Presentation
Brand Communications
Messaging and Communication Strategies by Audience
Brand Narrative
Brand Expression Guidelines
Brand Lexicon Development
Thought Leadership Articles
Marketing e-books, Playbook
Brand Identity and Expression
Brand Positioning
Brand Hierarchies
Brand Proposition Development
Brand Identity
Brand Content Strategy
Enterprise Content Strategy
Creative Platform/Engagement Strategy Development
Creative Briefs
Brand Communications (scroll down for details)
Facilitation and Innovation
Innovation Session -Development, Moderation
Brainstorming Moderation (Internal Meetings to Large Conferences)
Strategic Roadmaps
Meeting Facilitation
Brand Evolution Plans
