Experience

Linda has led marketing strategy across categories, disciplines and geographies. She can help you chart a course to where you want to take your business.

Seizing Market Opportunities

Linda has steered dozens of Fortune 500 Brands through marketing revolutions and reinventions. She’s been instrumental in building digital marketing agencies and consultancies large and small including Ogilvy One, Meredith Corporation (MXM), and Ryan Partnership.

Her clients turn to her to develop and apply best marketing practice in CPG, Tech, Financial Services, Consumer Services and Healthcare; she evolves her proprietary strategy constructs as the digital landscape evolves. She’s worked on both coasts and in Europe, for domestic and global brands, large and small.

Linda creating a virtual training video for the Online Marketing Institute.

End-to End Strategic Planning

Linda leads end-to-end strategic planning for clients: from insights generation and strategy development to implementation across channels and disciplines including Content, Engagement/CRM, Creative, CX and Analytics. As a “go-to” player, she’s deployed to help secure new business, grow existing client business, and craft new offerings; she often works directly with the C-Suite. Linda can organically galvanize a team or land a project on her own.

ROLES

Senior Strategy Consultant, Harte Hanks 6/22 to current

Lead brand and content strategy, market analysis, personas, segmentation, retention strategy, innovation for Excellus, Blue Cross Blue Shield

Director of Communications, Squam Rock Land Trust – Gloucester, Ma. 3/22 to Present

Established communications and content strategies, programs. Develop all communication initiatives. Drive innovation.

Senior Director, Egg Strategy – New York , N.Y. 06/2021 to 11/2022

Led insights, brand strategy, innovation initiatives. Managed healthcare client relationships, multiple teams.
Secured $3m in new work.
Established first cross-division client relationship with 3M. Pfizer, Abbvie, 3M Health, Amylyx, Insmed, AstraZeneca

Director Strategy and Data Intelligence, Greater Than One – New York, N.Y. 01/2020 to 04/2021

Oversaw all analytics initiatives.
Created new offerings including market-contextualized media results interpretation and recommendations. Assisted 4 new business wins in 8 months. VITAS, Alnylam, Neurelis

Strategy Lead, Harte Hanks – Trevose, PA 01/2019 to 01/2020

Led consumer strategy for Blue Cross Blue Shield Medicare Advantage: renovated insights, analytics, content, messaging, creative.
Achieved 80%+ lift in member conversions

Strategic Navigator (Contract), Concentric Health Experience – New York, NY, NY 06/2018 to 12/2018

Established, monetized content strategy practice. Led patient experience work. Sage, Novo Nordisk

Vice President, Digital Strategy Juice Pharmaceutical – New York, NY 01/2017 to 01/2018

Forged new planning approach for chronic, rare and infectious disease clients, created multi-channel engagement strategies for patients, HCPs. Merck, Versartis, Shire, Pfizer, Viaskin, BI, VaxPax

Senior Strategist, Saatchi & Saatchi Wellness, Pace, Inthink – New York, NY. 07/2015 to 12/2016

Abbvie: Created proprietary adherence model and strategy, patient experience strategy
Wells Fargo: Authored enterprise content strategy for educational loan portfolios
Inthink: Led strategy for small businesses in technology, consumer services, hospitality, education and and healthcare

Senior Vice President, Chief Engagement Officer, Executive Team, Meredith Corporation, New York, NY 5/2005 - 6/2015 Instrumental to growth of marketing services division from $75m to $250m+ in revenue.

Led brand, strategic planning for Allergen, J&J, Chubb, Bank of America, MetLife, Lowe's, CVS, Chrysler, Reynolds
Created and authored “The Content Playbook,” and companion webinars
Created proprietary strategic constructs for CRM Development and Content Strategy
Established consultancies for CRM, Content and Marketing to Women

Vice President, Group Account Director, Young & Rubicam/Wunderman 01/2004 - 02/2005

Led large agency team serving multiple client product groups. Built customer value and retention through advanced targeting strategy and fast-turn promotions to AT&T Wireless subscribers

Senior Partner, Ryan Partnership, – Wilton, CT. 04/1996 to 10/2003

Critical player in building Direct/Interactive business from $300k to $14mm in revenue. Spearheaded integration of 5 divisions.

Worldwide Account Director, Ogilvy and Mather – New York, Los Angeles, London 09/1986 to 02/1996

Grew offices in multiple markets, developed best practices in CPG, Tech.
Brought CPG best practice to Europe.
Deployed widely to elevate client work and secure new business. Won multiple Echo awards for outstanding programs. Microsoft, IBM, HP, Nestle, Unilever

Career Accomplishments

Pivotal to establishing a West Coast office for Ogilvy One
Brought CPG best practice in multi-brand CRM from the US to the UK and Europe for Ogilvy One
Instrumental to growth of Meredith marketing services division from $75 to $280mm in revenue, facilitated executive team work
Established CRM and Content consultancies within Meredith/MXM
Conceived and authored the Content Playbook at Meredith, a global J&J initiative expanded as a proprietary company asset
Published over a dozen articles, multiple strategy guides and a three-volume book
Led first cross-division client relationship with 3M Health at Egg Strategy
Brought application of best practices in consumer categories to the healthcare brand landscape
Spearheaded evolution of brands of all sizes in multiple categories
Created strategy training programs for Ogilvy and Meredith