THOUGHT LEADERSHIP
Strategic thinking that builds your business
If you’re interested in to getting your company’s proprietary point of view into the marketplace, or you want to elevate your presentations, Linda can help. She has published over a dozen articles, multiple white papers, a three-book guide to Content Marketing and several training courses covering presentation, client management and negotiation. She’s been published in Ad Age, PharmaLive, Rama on Healthcare, and Med Ad News among others.
A Global Content Initiative
Johnson & Johnson turned to MXM, Meredith with a challenge: their offices around the world practiced content marketing in divergent ways at many different levels of sophistication.
They sought a single guide which could educate and inspire practitioners at every level and elevate all content programs.
After canvassing J&J marketers around the world, Linda authored the “Content Playbook,” which focused on J&J’s OTC health brands and introduced many new strategic constructs including: the Relevance Ladder, the Content Architecture, Content Catalysts, Content Audit Protocols, and How to use Content to Boost Modern Brands.
Meredith recognized the potential for a multi-category, multi-chapter set of books, e-books and webinars based on these elements. Linda supervised and continued to author the expansion of the Content Playbook concept into the three books above. She also developed and delivered the companion webinars. Core concepts were demonstrated in multiple categories.
Linda’s Recent Papers and Articles
With Our Healthcare System Depleted, How Will We Teach America Self-Care? 2023 (RAMA on Healthcare, Pharma Live)
How to Bake Humanity into HealthCare Marketing Data 2021 (Ad Age)
Effective Content for the Unpredictable Patient Journey 2021 (Greater Than One)
The Data Intelligence Partner Strategy for Pharmaceutical Marketers 2021 (Pharma Live)
Reimagining Content for a Covid World: Ten Critical Dos and Don’ts 2020 (Med Ad News)
Content Marketing: Strategy, Editorial, Metrics, Search 2016 (Online Marketing Institute)
The Content Playbook 2015 (Meredith Corporation)
The Science of Engagement 2014 (Meredith Corporation)
How Healthcare Brands Can Step Up to Help Realize Medical Breakthroughs 2018 (LinkedIn)
What You Need to Make CRM Stick 2017 (LinkedIn)
Contact Linda
lindavonr7@gmail.com
203 451-7646
